THE NUMBER ONE WELL AGEING PROGRAM
Learn more about WHO can use the BungyPump fitness walking poles, as well as how each “type” of person can benefit from them.
Weight Loss
The benefits of BungyPump have also been recognised by those aiming to lose weight. The increased burning of calories has led to BungyPump being featured on several nationally televised weight-loss competitions, e.g. “Sweden’s Biggest Loser”.
Rehabilitation
One of the unique features of BungyPump is the well-documented benefits offered to those involved in rehabilitation programs. The built-in suspension offers soft and gentle exercise while activating a wide range of muscle groups in the back and upper body. BungyPump is recommended and used by physiotherapists and other medical specialists which has been very important to the success and wide-spread appreciation of BungyPump on the Swedish market.
Regular exercisers
The largest market segment belongs to those people of all ages and from all walks of life who are generally interested and active in some type of regular fitness activity. The benefits of the increased activation of upper body muscle groups when walking appeals to all those interested in simple, regular exercise.
Potential Exercisers
BungyPump not only appeals to those actively involved in regular physical activity, but has proven to be very attractive to those people who feel the need to exercise, but are not motivated to join a gym or find it difficult to start a fitness program. Training with BungyPump is seen as “fun” offering effective exercise at a low cost in a relatively short time. As such, BungyPump easily motivates and touches a demographic in which traditional exercise and training techniques have held little interest.
Elderly people
The soft and gentle exercise afforded by the built-in suspension system holds great appeal to elderly people who wish to continue regular physical activity. The fact that a wide range of muscle groups in the back and upper body are activated when walking offers a very effective way of maintaining a certain level of fitness and well-being.
Occupational / health care
BungyPump is very popular with Human Resource departments of companies, sports associations and other organisations as they are becoming more and more aware of the importance of good health and regular exercise for the well-being of their staff and members. Free training events have proven very popular and have helped raise BungyPump’s profile through the hands-on experience.
Elite Athletes
The fact that BungyPump has been embraced by leading sports and fitness personalities in Sweden has been very important to the success on the Swedish market. Through endorsements from top level skiers, who find BungyPump to be an excellent complement to their training schedules, and opinion leaders in the fitness world who have recognised the unique benefits of BungyPump, we have enjoyed wide-spread acceptance as a serious training product.
Walkers
Many people enjoy walking as a simple and relaxing means of exercise. BungyPump has become very popular as a complement to this as the built-in suspension eliminates any shock to the upper body and so becomes a very natural extension of the walking movement whilst offering far more effective training. In addition, a large number of people who started walking with standard Nordic poles as a means of exercise have now started using BungyPump.